Where does the solar industry stand after a turbulent 2024? Is the market finally rebounding, or are more challenges ahead?
We tackled these big questions in our latest webinar, The State of Residential Solar 2025, where industry experts shared insights, predictions, and strategies for navigating the road ahead.
It was co-hosted with Sunrgy Solar Distribution and Ohm Analytics and with special guest Sean Sullivan, Managing Director of EMPWR Solar.
What solar pros expect in 2025
We asked the 150+ attendees how they feel about the year ahead:
🔸 31% think things will improve soon
🔸 29% expect things to get worse before they get better
🔸 And a handful see stability on the horizon
The panelists mostly agreed: financing changes, policy shifts, and adaptable business strategies will make all the difference.
Topics we covered
✅ How the solar market shifted in 2024 (winners & losers)
✅ Tariffs and the future of the IRA
✅ The shift to TPOs and some of its difficulties
✅ AI’s growing role in sales, operations, and customer experience
✅ Storage, virtual power plants, and the future of home energy
Key takeaways from the panel
💡 “2024 saw a 25% contraction in residential solar, but we’re seeing signs of stabilization in some markets like California, and the Northeast is doing pretty well.” – Chris Collins, Ohm Analytics
💡 “The shift to TPO is happening fast, but installers need to be prepared for the cash flow challenges that come with it.” – Sean Sullivan, EMPWR Solar
💡 “Tariffs will drive up costs, so forecasting and strong supplier relationships are more critical than ever.” – Colin Walsh, Amara NZero
💡 “AI is transforming customer engagement—installers who leverage automation and digital sales tools will have a competitive edge.” – MJ Gilliland, Bodhi
📺 Watch the full webinar here:
🚀 Want to keep your solar business ahead of the curve? Bodhi helps solar companies protect and grow their business with happy customers. Find a time to talk to us at bodhi.solar.
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